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Social Marketing Compass [Infographic]

Advocates / Stakeholders Aggregation Believable Bloggers / Market makers blogs brand Champions content creation Content streams Core Values Crowd Sourced Curation Empahty Empowerment Events online/offline Forums & groups Honesty Humanization micro communities Mobile New influencers / trust agents Participation Engagement portability Promotion Reciprocation Recognition Resolution Reward search engine optimization Sincerity Social dashboard Social Marketing Social media optimization social networks social sites Syndication Tastemakers/Magic middle Traditional media UGC Value proposition Widgets & apps

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